Insurance Center

Insurance Center

Our Rochester Vets Recommend Protecting Your Pet

The team at South Towne Veterinary Hospital highly recommends that all pet parents cover their pets with health insurance. Our Rochester veterinarians have seen a lot of clients caught off guard by unexpected bills that come along with last-minute care or procedures. Whether you have a new puppy or a senior cat, we believe it is crucial that you have the safety net that insurance provides. Many people consider their pets a part of their family, and as pet owners, you want your pets to receive the best care possible, no matter what.

Should your pet unexpectedly get injured, become ill, or simply eat something they weren’t supposed to, we never want you to choose between getting your pet the care he or she deserves and being financially stable. Pet health insurance gives you financial support and alleviates some of the burdens of a high-cost vet bill.

We highly recommend pet insurance because it offers:

  • Financial support when unexpected problems arise
  • The best possible care if your pet is sick or hurt without worrying about the cost
  • Up to 90% back on your vet bills
  • Many plans and companies to choose from so that you can pick the coverage that is best for you and your pet
  • Plans for pets of any age and health

If you have questions about your insurance or our services, don’t hesitate to reach out to our Rochester animal hospital at (585) 312-0039.

Choosing the Best Insurance Plan

We know there are many companies to choose from and it can be overwhelming. We’ve narrowed it down to three preferred companies (but feel free to still choose a different one!) that we trust.

Petplan® Pet Insurance

Petplan is more than pet insurance – it’s peace of mind. When your pet gets hurt or sick, you want to get them the best possible veterinary care without breaking the bank.

With Petplan by your side, your best friend can get top-dog treatment, and you can trust that claims for your four-legged friend’s unexpected accidents, injuries, and illnesses will be reimbursed quickly.


The Coverage

  • Alternative therapies
  • Chronic conditions
  • Comprehensive periodontal disease
  • Hereditary conditions
  • Hip dysplasia
  • Illness/injury vet exam fees
  • Prescription medications

ASPCA® Pet Health Insurance

There are many reasons why more pet parents today are covering their pets with ASPCA Pet Health Insurance. Most of all, they want to make sure they’ll have financial support if their pet is sick or hurt. That way, they can give their pets the best care possible without worrying about the cost.


The Coverage

  • Accidents
  • Accident-only coverage
  • Additional preventative care
  • Behavioral issues
  • Dental disease
  • Hereditary conditions
  • Illnesses


Trupanion was created to help your four-legged family members get the care they need when they’re sick or injured. When your pet is unwell, the last thing you want to think about is the cost of medical care. Insurance will help take care of that financial burden so you can focus on getting your pet quality veterinary care. When it comes to cats and dogs, they deserve a lifetime of nothing but the best.


The Coverage

  • Diagnostic tests
  • Herbal treatments
  • Hereditary and congenital conditions
  • Hospital stays
  • Illnesses and injuries
  • Medications
  • Prosthetic devices and carts
  • Surgeries
  • Veterinary supplements

New Puppy or Kitten?

Congratulations on the newest addition to your family! Not sure where to start with your new puppy or kitten or need advice? Take a look at this puppy care guide and kitten care guide. For more information or if you have any questions, don’t hesitate to give us a call at (585) 312-0039!

We Put Your Pets First

  • We treat each and every patient as if it were our own and we value the trust you put in us.
  • It is our goal to provide our clients with a great experience using the best medical treatments.
  • Our focus is to provide a broad spectrum of different diagnostic procedures.
  • We collaborate with a Board Certified Surgeon for advanced orthopedic surgeries.
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Our Raving Reviews

  • “He truly cares about the animals and their owners.”

    - Elise W.
  • “He has real bedside manner when it come to all animals.”

    - Pat C.
  • “I really couldn’t be more impressed. So grateful to have such an incredible Veterinary Office in the Rochester area!”

    - Alyssa J.